Welcome to
BluAlliance
Transforming Blue-Collar Workforce Management in Africa
Brought to you by
The Future of Work for Africa’s Blue-Collar Heroes
Blue-collar workers power essential industries and represent the majority of Africa’s workforce. Yet, managing this group has largely relied on outdated, manual systems—especially across the continent.


That’s about to change.
BluAlliance is a design partnership program uniting forward-thinking organizations to reshape how blue-collar workers are managed—with the help of cutting-edge technology, AI, and embedded finance.
Together, we’re addressing the real, daily challenges faced by employers and workers—fraud and identity management, attendance tracking, productivity, upskilling, and payroll inefficiencies.
Collaborate
11 top employers of Blue-Collar workers across Nigeria and Kenya, kicked off the BluAlliance project, united by a shared commitment to improve work and life for Africa’s blue-collar workforce.
Contribute
Design thinking experts and business leaders exchanged insights, shared experiences, and began shaping practical solutions rooted in the realities of the Blue-collar workforce.
Codesign
Go beyond theory. Be part of hands-on field research, focus groups, product development, testing, and deployment. Shape a product that truly solves the challenges you face every day.
Cracks, Clues and Clarity: The Realities of Blue-Collar Workforce in Africa
An indepth, comparative analysis of worker motivation, financial stress, and productivity challenges; and insights from top employers across both countries.
Why Join BluAlliance?
Directly influence
the tools you’ll use tomorrow

Network with top
blue-collar employers across Africa

Benefit from insights and models shared by the Gates Foundation

Co-create solutions that drive productivity and financial well-being
for your workforce

Be part of a movement to empower the most hard-working Africans.
Frequently Asked Questions
Who can join the BluAlliance?
Employers of blue-collar workers across West and East Africa who are committed to driving change and innovation in workforce management.
What industries is the program focused on?
We’re industry-agnostic but focused on companies managing a sizable blue-collar workforce—logistics, construction, manufacturing, services, etc.
What’s the time commitment like?
The program is spread across a few months, with each phase designed to be meaningful but not disruptive to your business operations.
Will this cost us anything?
No. The program is sponsored by the Gates Foundation and SeamlessHR. Your biggest contribution is your time and insight.
What happens after the program?
Participants will have early access to the solutions built, as well as opportunities for continued collaboration and scaling.
